Comprehensive website performance dashboard
The Challenge
Clients struggled to understand the big picture of their website performance and lacked actionable insights for improvement.
The SOLUTION
Designed and implemented a custom Google Data Studio dashboard to provide a holistic view of website performance. The dashboard included:
Website traffic overview segmented by channels (organic, paid, direct, referral).
Conversion metrics for key actions, such as form submissions, purchases, and sign-ups.
Insights into time on site, bounce rate, and landing page performance to identify user behavior trends.
Real-time tracking of traffic sources and their respective conversion rates.
Custom visualizations for KPIs to make data digestible for stakeholders.
Empowered clients with real-time insights, enabling them to identify opportunities and address weaknesses promptly.
Helped increase landing page conversions and optimize underperforming traffic sources.
Improved client confidence in data-driven decision-making.
The Dashboard
The IMPACt
